Inditex own a whole host of high street brands such as Zara, Pull & Bear, Bershka and Stradivarius. It’s fast paced retail, and as such sometimes branding requests can be very last minute. As a supplier, we have to be flexible, adaptive and on hand.
We were delighted to be able to help the Inditex PR team, who were in need of some urgent vinyl for the reopening of Oxford Street’s Stradivarius store. This sort of request is right up our street.
The PR team were specifically looking to print the Stradivarius logo onto low tac vinyl so it could be placed on their white wooden DJ booth, situated in the centre of the store’s display.
With 2 days to spare from initial enquiry to delivery of the vinyl we were up against time, so our team were straight on it, consulting with the PR team with regards to vinyl size and display.
Once our team had absorbed the brief, an artwork proof was prepared and shared with the PR team within 3 hours of initial enquiry. With very little wiggle room, we advised our customer that we’d need artwork proof sign off by 9.30 the following day for the vinyl to be printed, packed, and delivered to meet the deadline.
The reopening of Oxford Street’s Stradivarius store was a hit and the vinyl worked a treat, strengthening the Stradivarius brand and sitting right at home on the wooden DJ booth display.
We were so pleased to have supported the Inditex PR team with a last minute request and our flexible, knowledgeable team are always up for a good challenge!
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