Point-of-sale signage can be found everywhere you go in retail, acting as a silent salesman that draws customers in and directs them to specific products and offers.
This powerful marketing tool creates a strong visual impact to capture customers’ attention at critical junctures within a space.
Here, we explore the meaning of point-of-sale display, the reasons behind its widespread use, and its significance in advertising.
What is the meaning of point-of-sale display?
The point-of-sale display is when retailers strategically place a range of promotional materials and signage at their checkout counter or in other key areas of their store.
Each display is designed to attract customers at the moment when they are making their final buying decision.
Pos signage comes in various forms, including counter displays, flyers, posters, brochures, catalogues and more.
The main objective of point of sale displays is to engage shoppers, convey important product information and encourage impulse purchases.
Why are point-of-sale displays used?
Impulse buys
There are a several reasons why POS signage has become an indispensable tool for retailers around the world, starting with its ability to increase revenue from last second purchases.
According to GoCardless, impulse buying makes up somewhere between 40 and 80 per cent of sales.
By using strategically placed and thoughtfully designed displays, retailers can significantly increase impulse buying behaviours. It only takes one compelling visual display to instantly influence customers into making an extra unplanned purchase at the point of sale.
Cross selling
POS signs are also used as an opportunity for retailers to cross-sell or upsell related products and highlight promotions.
An interesting display can showcase the ongoing discounts and promotions of related products from a highly visible location to encourage customers to take a second look.
Grab attention
Did you know that Gen Z loses active attention for ads after just 1.3 seconds – less time than any other age group – according to a global study?
Now, more than ever, retailers are battling for the attention of a new generation of customers, and in their physical stores, it’s important to have POS displays as visual cues to cut through the noise and direct customers to specific products.
What is the meaning of POS in advertising?
In the world of advertising, POS refers to the location, typically a checkout counter, where a customer completes their transaction.
However, POS advertising includes various materials and marketing strategies at critical junctures to influence customers’ behaviour.
This can consist of everything from POS signage and displays to promotional materials placed to have the most significant impact.
Learn more about POS signage
Point-of-sale signage plays an all-important role in modern retail environments, influencing consumer behaviours in the moments leading up to the final purchase decision.
If you are interested in learning more about how we can assist with your point-of-sale printing and design, don’t hesitate to get in touch with our team today.
Give our team a call on 0115 951 2468 or email us at team@birchprint.co.uk
