Best Birch Projects of 2024

We’ve been in business for over 40 years and the sheer diversity of our projects never ceases to amaze us.  Every year we’re grateful for the opportunity to harness our expertise in branded print to help strengthen and support our customer’s marketing strategy.

As we begin the new year, it’s time to reflect on our standout projects from 2024.

Leighton’s Opticians festive window display

We thoroughly enjoyed working on a beautifully festive Christmas window display for Leighton’s Opticians. Our studio team collaborated with Leighton’s to replicate a traditionally decorated Christmas living room, with messages of goodwill from the Leighton’s team in metallic script scattered on the windows. Our team managed the project from concept to completion, including the design, production, fulfilment and dispatch to x 35 Leighton’s opticians.

Several different materials were utilised to create this stunning POS display; Smart-X, vinyl (both standard and metallic), alongside lenticular and paper. A variety of different print processes were employed to achieve the desired effect, which went down a huge hit with the Leighton’s teams and customers alike.

Lenticular is well known for creating the illusion of movement, so this was an ideal material for the creation of flickering fire flames within the homely scene.

Ryan Leighton (CEO) of Leightons wanted to create a heart-warming window to represent Leighton’s place in the community during the festive season as opposed to pushing sales, and without a doubt his vision was met.

Branded event merchandise for The Wolesley Group

It was a pleasure to support the Wolesley Group last summer with a cohesive event merchandise package, including a delegate snack kit pack, a wireless phone charger stand, umbrella, tote bag, and bamboo pen pot.

The kit needed to be suitable for distribution to delegate hotel rooms the night before the event. Additionally, they sought a practical yet memorable item to complement the kit, and from a visual perspective, the kit had to prominently feature three distinct logos in a specific order, all within a fixed budget.

To address these challenges, we leveraged our expertise and product selection. Drawing from a pool of print marketing brochures, we presented The Wolseley Group with a range of options, each carefully curated to align with their brand and budget.

DPD hidden disabilities gift pack

 It’s always an honour to be a cog in the wheel of projects that help to raise awareness on important initiatives. Our brief was to create a memorable gift pack that included meaningful neurodiverse-friendly items to help engage and educate DPD employees about hidden disabilities.

The gift pack was well received by staff, and gifts included some fun, apt and thoughtfully chosen promotional products like a Rubik’s cube and fidget toy, as well as a sunflower seed-growing kit to symbolise hidden disabilities inclusivity.

Chatsworth cream tea product packaging

It was a delight to join forces with the Chatsworth Estate in Derbyshire last year to help them expand their delicious Afternoon Tea offering and make it accessible to people in the comfort of their own homes too.

Our brief was to create sustainable luxury packaging that would not only look great on the shelves in the Chatsworth Estate farm shop but also retain its aesthetic during transportation to people’s doors.

With aesthetics and durability at the forefront, our packaging solution consisted of a strong corrugated cardboard with a peel and seal closure for efficient construction and a rip strip for easy access on opening.

The Chatsworth design team brought the box to life with a sophisticated, simple design that subtly complemented the Afternoon Tea contents, consisting of, scones, brownies, shortbread, clotted cream, strawberry jam, and Yorkshire tea.

The product packaging was kerbside recyclable and produced completely carbon balanced, making this project a stellar example of a sustainable, practical packaging solution for the Chatsworth brand.

The team can’t wait to keep such exciting project momentum going this year, putting our hearts into delivering value for our customers in 2025…

Watch this space…

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