Christmas Point-of-Sale
Challenge
Every year the Birch team work with a leading, international fashion retailer to produce their in-store sale and seasonal point of sale print. Our team were given a 4 week deadline to get all of their marketing collateral into each branch just before Christmas, ready for the Boxing Day sales and the new season stock launch. It goes without saying that Christmas is one of the busiest times of the year for retailers, so we were keen to deliver their POS as quickly as possible in time for all of the great deals for their customers.
To kick start the project, our team read through the retailer’s deployment guidelines to ensure we were thoroughly briefed ahead of production. The guidelines contained complex details covering the many project requirements for the different countries and languages served by the brand. Although the new marketing material had to be applied to most UK and Ireland stores, several units were required to retain the store’s previous branding which required in-depth coordination with UK Head Office and global branding departments.
Solution
Inevitably, with the Christmas rush things were pushed back slightly and we didn’t receive final approval from their team until the day the items had been initially scheduled to be dispatched. By this point we were into the last working week before Christmas – all materials had to be in stores before Christmas and due to last-minute shoppers the delivery networks were nearly at full capacity.
Services & Products Used
Print Campaign Management
Point-of-sale Design
Print Fulfilment & Delivery
Print Management Services
Results
Just in the ‘St Nic’ of time (excuse the pun), the final POS production was completed the weekend before Christmas. This left only one delivery day before Christmas Eve, so we made sure that all of the final POS items were packaged over the weekend and despatched for a morning delivery on December 23rd.
Each store received their POS items by Christmas Eve morning, giving them just enough time to dress the stores and prepare for the busy Boxing Day sales!
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
