A joint project between DPD’s engagement team and marketing team, in 2021 they really wanted to push the boat out on a Christmas gift to remember for all their hard-working network. They decided on the much-loved board game Monopoly, but with a DPD twist.
One of the key challenges was keeping this project top secret from everyone within the network, with the exception of a small handful of people for as long as 6 months. No mean feat!
Solution
Given the value of the project, DPD went to tender and were compelled by our proposal, which not only ticked all the right boxes in terms of pricing, but also experience and expertise in campaign management along with our understanding of the brand from our decade long working relationship.
We itemised, interrogated and put forward ideas around every conceivable element of the game, the packaging, the presentation, the distribution and everything in between, leaving no stone unturned. The schedule was then laid out over the following 5 months for production, where we liaised with the board game manufacturer and licence holder to then take receipt into our warehouse of 102 full sized pallets of the finished board game, plus another 52 pallets of individual wrap boxes.
A team of 12 then worked tirelessly to individually pack the board game along with a specially crafted thank you note from DPD’s senior management team and despatched to over 23,000 people in the DPD Network to land on a specific date. We filled 5 trailers arranged by DPD!
The comments speak for themselves! Here’s some excerpts from social media posts made online by those who were lucky enough to be receivers of this amazing Christmas gift:
“My work Christmas present is better than yours! The thought that has gone into this will be gratefully appreciated by everyone receiving one at DPD.” – Connor Smith, Dispatch Manager.
“DPD UK, you’ve out done yourselves with this Christmas gift…..ABSOLUTELY FANTASTIC! It’s great to work for such an amazing company that shows appreciation and values it’s workforce.” – Olly Craughan, Head of Sustainability.
“We did it! Fair play to you guys at Birch!” – Victoria Gunning, Engagement Manager.
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite - CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis - Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian - Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison - Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.