Eco-friendly, eye-catching optical POS
Challenge
Leightons are a family run opticians who first opened their doors to the public in 1928. Fast forward to 2024 and the business now occupies 35 branches and offers additional services such as hearing care.
Point-of-sale marketing is designed to capture customer’s attention at the right time to encourage sales, and this is where Leightons needed our help to produce their latest POS window display across all branches.
With so much competition around, the new POS display needed to be eye-catching and eco-friendly whilst being easy and efficient to apply/remove for their visual merchandiser.
Solution
We’d previously worked with Leightons to produce Smart X glasses frames for their instore display. Smart X is a distinctive lightweight foamboard, specifically used for demanding visual communication applications and it’s very easy to recycle. With this in mind we thought larger, more eye-catching Smart X glasses frames would complement each store well.
Each Leightons branch is unique in size and appearance so we produced bespoke POS to suit each branch’s existing display and window size. The Smart X frames were supplied in two sizes (700mm and 1200mm) alongside vinyl frames in x 3 sizes and wording sets in x 3 sizes.
After the materials had been printed, we completed fulfilment then shipped each package to their correct branch, saving Leightons lots of time and making the whole production process highly efficient and hassle-free.
Products Used
Campaign Management
Print and print Management
Print fulfilment and delivery
Point of Sale Display
Results
This project resulted in a successfully executed, eye-catching POS campaign and Leightons were delighted with the outcome.
“The stores are looking fantastic. Thanks so much for all your help with this campaign. It’s gone down really well.”
Jason Gardner – Visual Merchandiser
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
