At 5pm on Wednesday 26th August the Birch team received a call from the marketing team at DPD. ‘We need a load of 2.4 metre wide double sided hanging signs in the sortation hub at our Oldbury site ready for next Tuesday. There’ll be no time for a site survey!’. We love a good challenge and we knew that time was of the essence with this one. The signage itself was required to adhere to Covid rules and regulations so we had to get onto this job asap.
Solution
The prep and installation of the signs is one of the most important aspects of pulling together a project like this, so our first stop was to secure a team of installers to work over the weekend. The hanging boards couldn’t be pre-drilled, so the onsite installers were set for a long weekend! Filling 27 acres of space with signage in a short space of time is challenging enough, but first we had to get to work on printing and cutting out 288 square metres of material.
After our consultation with a supplier, we decided on using 10mm thick Stadur board. This material is lighter than most signage material such as foamex or dibond, and you don’t miss out on the image quality so it was a win win. Next on the list was deciding on the most efficient way to hang the signs. We decided that looping wire around the girders and clamping in the gripple gave enough flexibility to manage the height of the sign. We needed to make sure they were low enough to be noticeable but high enough to avoid a collision with a fork lift!
Once a decision had been made on each key resource, it was time to execute the installation. Our team attended the site installation to ensure it all ran smoothly and briefed the DPD marketing team to ensure they were kept up to speed on progress. Everything went to plan for Team Birch and Team DPD, and the signage was in place by 7pm on Saturday. We love it when a tight turnaround project comes together and exceeds expectations, especially when we heard that DPD’s leadership team were suitably impressed with the signage too.
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
