Laundry Leaves are a new eco-friendly laundry detergent sheet. They’re thin and light, smell lovely, and are a sustainable, vegan-friendly alternative to your typical laundry detergent. The founder of Laundry Leaves had some initial branding in place and was keen to promote the new product’s ‘less space, less plastic, less waste’ messaging, so he contacted Birch to help him bring the new product to market and produce suitable packaging fit for the brand.
Laundry Leaves were originally going to produce the packaging in China, however with high shipping/freight costs, time constraints and a lack of control, they decided to source their packaging in the UK.
Solution
Using Laundry Leave’s initial branding, our in-house designer created a variety of concepts and artwork to suit the packaging brief.
We introduced a retro feel to the look, which seemed in keeping with the whole ethos. It was almost a juxtaposition between the idea of the leaves and the technology being introduced to create the product. These were illustrated as 3D concepts for approval, so Laundry Leaves could get a clear picture of how these would look.
Once the concepts had been signed off, our team printed a suite of products, which not only included the packaging x 2 sorts, for both instore use and online retail, but also some point of sale display units – a Counter top and FSDU (Free Standing Display Unit) to sit in store. The POS displays and packaging were all produced in the UK and were made from sustainable materials to support the brand’s strong eco-friendly ethos.
To help with the new businesses cashflow, we produced the items in manageable quantities and the final products were bold, beautiful, and consistent across the full suite of items for Laundry Leaves.
The goal was to create packaging that would stand out and grab customer’s attention and we think we achieved this really well. Here is what the Founder of Laundry Leaves had to say…
“I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.”
Colin Hutchison, Founder and MD of Laundry Leaves.
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite - CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis - Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian - Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison - Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.