Luxury, sustainable product packaging
Challenge
Launched in 2022, Mallard Point is a family-run Vineyard and Distillery. Conceived in 2019 after what first existed as a pipedream, Andy and Fi spent 3 years of hard graft compiling ideas for their luxurious range of gins and vintage wines.
Sustainability is the driving force behind the Mallard Point brand and it’s their mission to create products that bring joy with minimal impact on the planet.
After the initial concept was finalised, Birch came on board to partner with Andy and Fi, and bring Mallard Point’s ‘reuse rather than recycle’ packaging ideology to life.
Solution
It’s our mission to present our customer’s brands to the most important people to them, and combined with our sustainably focussed ethos, we felt really aligned and excited to help deliver this project.
One of the most appealing characteristics of the packaging is that both the premium outer box and the inner protective shell are used to return the gin/wine once it has been drunk so it can be refilled. A folding box board is used for the outer box, with a rip strip for ease of opening, and double-sided tape for the return journey. The inner clam shell is printed on both sides of Kraft corrugate board and provides the protection necessary to house the gin and wine.
Brand consistency is vital, especially with the launch of a new, highly awaited product, so rigorous proofing and sampling were completed to ensure everything was spot on, ahead of full production.
Services & Products Used
Product Packaging
Print Consultancy
Print and Print managemant
Design for Print
Results
With a lot riding on bringing Mallard Point to life through their packaging, Andy and Fi needed to know their project was in safe hands. From our first conversations, Andy and Fi trusted Birch to deliver meticulously presented packaging for their range of luxury beverages.
With Mallard Point being a small family-run business, we completely understood their brief and appreciated how busy they were, so it was an absolute necessity for us to carry out their instructions and communicate openly to deliver a successful project.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
