New Season Fashion Brochure & Catalogue
Challenge
Eyespace work exclusively for independent opticians and when the product images are being created, we know it’s our cue to start liaising with their marketing team to decide on paper specifications and finishes for their sought after catalogue.
Eyespace always come back to us to work alongside them to create stunning marketing collateral for their new season products.
January 2020 was particularly exciting because of the long awaited introduction of the Aspinal of London optical collection. The collection is a favourite amongst celebrities, and you’ll often see the likes of Pippa Middleton and Fearne Cotton sporting the brand.
Solution
For more information on their new eco conscious range, have a read of Eyespace’s blog.
The team at Eyespace were exceptionally keen to ensure the paper spec matched the look and feel of their Eco conscious ethos so we chose EFC papers which utilises the Woodland Trust’s carbon capture initiative.
Once Eyespace were happy with their artwork, our team spot checked it with a fine-tooth comb before providing Eyespace with an Epson proof for initial approval.
Once any revisions and colour tweaks are made, the press pass is planned in. Always with a close eye on the dates and timings, as with all projects of this nature, there is a very tight deadline.
Services & Products Used
Print Campaign Management
Print & Print Management
Banners, Signs & Displays
Design for Print
Results
The finished result is a stunning, ultra-high-gloss cover, with inners of highly desirable fashion imagery sitting alongside detailed visuals of their latest releases and best-selling products. The catalogue is then mailed out to the Eyespace database along with a personalised letter and a voucher in a fully branded envelope.
Every step of the way, the Birch team and Eyespace marketing team work closely together to ensure we’re using the most cost effective method to get the catalogue out into the optical marketplace, whilst bringing delight to the recipient when it lands on their doorstep.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
