Online Retail Store Packaging
Challenge
Wyse London’s range of packaging was too plain and lacked the prestige needed to reflect the brand’s luxurious and distinctive style. Whilst the ideal scenario is for customers to love the product and keep it, the reality is that sometimes the size is wrong, or the style does not suit the recipient which means the return of items is commonplace. Marielle wanted her packaging to make the returns process more efficient for customers, whilst also keeping in line with Wyse’s strong eco policy.
Solution
The Birch team worked closely with Wyse to provide a creative solution that would support the brand whilst also creating a sense of luxury through a more bespoke packaging experience.
We wanted to ensure the Wyse brand was suitably infused into their new packaging, so as part of our solution we chose a selection of premium, recyclable packaging in a number of sizes at an affordable price. Instead of using tape to seal the box, the new packaging would allow customers to return the goods more efficiently with a ‘rip-and-seal’ feature. To help support Wyse’s eco credentials, we included the FSC logo on the inside of the box. The box itself was made from corrugated board, using FSC certified paper and therefore 100% recyclable and biodegradable, which was a key factor in the brief. The importance of this was felt so strongly by Wyse that a statement is printed on the inner base of the box, along with the FSC logo.
When the box was opened the brand was immediately visible with the two colour Wyse logo printed on the inside of the lid, along with the branded tissue paper, sealed with a printed logo sticker. In addition, Wyse include a beautifully designed Thank You card, along with a similar themed message on the base of the box to show gratitude to their customers.
For Christmas, Wyse approached us to create a special box to hold their new nightwear. This needed to be premium packaging that still followed eco credentials but could be placed with pride and excitement under the Christmas tree.
To subtly add a further nod to the brand the logo sticker was converted to a matte gold for the Christmas season.
Services Used
Campaign Management
Print & Print Management
Consultancy
Results
Throughout the project, our team liaised directly with Wyse’s external distribution company, which gave Wyse peace of mind that all aspects of the project from start to finish were being taken care of by our team.
Positive customer feedback has always been at the heart of Wyse’s ambition and the revival of the customer’s packaging journey has generated lots of positive feedback. Since the rollout, Wyse have received some lovely feedback from customers which is an instant win-win.
Our team thoroughly enjoyed transforming a standard packaging journey into a special experience for Wyse’s customers.
Here’s what Wyse London’s Buyer, Hannah Austin thought about the whole project.
”Developing new packaging with Birch Print has been a smooth and efficient process. Andrea and the team have fully understood our requirements and interpreted our design briefs effectively, resulting in well designed, great quality boxes to compliment our premium product.”
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite - CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis - Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian - Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison - Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming - MD Acuitis UK
