Premium Product Packaging
Challenge
PQube needed a print partner to help manage their premium product packaging items, ranging from presentation boxes, artbooks, postcards, sticker sheets and outer sleeves. Every printed item is made from a different material which often results in colour inconsistencies. Consequently, attentive planning and production of each item is required to ensure everything is printed correctly at similar times ahead of the fulfilment slot.
Video games often have long lead times from initial concept to delivery to the distribution centre, so it was essential for PQube to collaborate with a reliable and flexible print partner. Each game concept is signed off with a specific budget in mind, but with complex planning, production, and lead times, one of PQube’s challenges was managing budget creep.
Solution
Becoming an effective partner requires consistent, concise communication, so we made sure the PQube team were updated at each stage of the process, giving them the peace of mind and reassurance that we had everything under control. Our team carried out extensive print quality checks each step of the way to ensure colour consistency was managed effectively, and no stone was left unturned, from producing dummy samples to detailed planning of the fulfilment, we wanted to ensure the final printed product met up to PQube’s premium standards.
Services Used
Campaign Management
Product Packaging
Results
PQube Ltd’s marketing team now have the head space and time to juggle their priorities more efficiently and focus more on game development, safe in the knowledge that Birch will take care of their print and fulfilment requirements.
‘You are indeed part of our great team! Thanks for everything. You guys have really smashed it out of the park with getting all of this done earlier than originally expected. I salute you all!’
Pawan Sheemar, Head of Operations at PQube Ltd
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…