PQube Ltd is a global video game publisher, distributor and online retailer that publish physical video games and sell gaming hardware and software.
PQube needed a print partner to help manage their premium product packaging items, ranging from presentation boxes, artbooks, postcards, sticker sheets and outer sleeves. Every printed item is made from a different material which often results in colour inconsistencies. Consequently, attentive planning and production of each item is required to ensure everything is printed correctly at similar times ahead of the fulfilment slot.
Video games often have long lead times from initial concept to delivery to the distribution centre, so it was essential for PQube to collaborate with a reliable and flexible print partner. Each game concept is signed off with a specific budget in mind, but with complex planning, production, and lead times, one of PQube’s challenges was managing budget creep.
Solution
The Birch team immediately became an extension of the PQube team, giving them the time to fully concentrate on game development whilst we managed the print and fulfilment of their latest game, Curse of the Sea Rats which launched in April 2023.
Becoming an effective partner requires consistent, concise communication, so we made sure the PQube team were updated at each stage of the process, giving them the peace of mind and reassurance that we had everything under control. Our team carried out extensive print quality checks each step of the way to ensure colour consistency was managed effectively, and no stone was left unturned, from producing dummy samples to detailed planning of the fulfilment, we wanted to ensure the final printed product met up to PQube’s premium standards.
Curse of the Sea Rats follows the epic journey of four prisoners of the British Empire transformed into rats by a pirate witch! This gorgeous hand-drawn animation is presented in a stunning, premium presentation box with a detailed artbook, stickers, and a treasure map to fully immerse gamers into the Sea Rat’s mission to regain their human bodies!
PQube Ltd’s marketing team now have the head space and time to juggle their priorities more efficiently and focus more on game development, safe in the knowledge that Birch will take care of their print and fulfilment requirements.
‘You are indeed part of our great team! Thanks for everything. You guys have really smashed it out of the park with getting all of this done earlier than originally expected. I salute you all!’
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite - CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis - Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian - Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison - Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.