Valentine’s Day Direct Mail
Challenge
Our internal marketing team’s vision was to run a Valentine’s Day campaign that captured our tone of voice and aligned with every aspect of the Birch brand.
Armed with a list of lapsed customer and prospective customer contact details, our vision was to create an impactful campaign showcasing our new website, and capturing our target audience’s attention with the ultimate goal of attracting new business.
A direct mail campaign was the natural choice given the fact that millions of Valentine’s cards are given and received on Valentine’s Day each year.
Solution
We started the creative process using a ‘Perfect Match’ theme. Our collaborative nature is in our DNA, so we knew this theme would suit who we are and how we work.
To build this theme visually, we found a perfect image with matchsticks forming the shape of a heart. We wanted to keep the messaging inside the card simple and intrigue our prospects by simply asking the question, ‘Could we be the perfect match?’. This was followed by a QR code call-to-action leading to a themed landing page to conclude the question.
For our lapsed customers, we chose a classic red and white heart themed card which read ‘We miss you’ repeated inside the heart. Each of our sale’s manager’s wanted to hand write the copy inside, adding a friendly personal touch to this campaign.
We split the internal card content, with half of them showing a QR code CTA and half a direct dial CTA, so that we could test and measure which one worked better.
The envelope addresses were all printed in a realistic handwritten font, and the inclusion of a real stamp really added to the authenticity of the campaign and boosted it’s overall impact.
Each personalised card had to be matched up to the correctly addressed envelope ahead of being dispatched and delivered on the 14th February. All recipients then received a call from our sales team a day or so later.
Services & Products Used
Results
We’d never done a Valentine’s Day campaign before so we were very curious as to how it would be received. Our follow-up conversations with recipients did not disappoint, resulting in some face to face meetings and positive conversations with prospects on how we could be the perfect match for them. A great campaign and a thumbs up from the Birch team!
Could we help with your next direct mail campaign?
Email team@birchprint.co.uk or call 0115 951 2468 to chat to our team.
Let’s work together to deliver an impactful, results-driven campaign.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
