Valentine’s Day Instore Vinyl
by Birch Admin | Oct 8, 2024
Valentine’s Day Instore Vinyl
Several times a year we print in-store window vinyl for Clogau; a unique Welsh jeweller, with the only gold mine in the UK. With 15 own stores and over 300 stockists across the UK, our brief is to print, pack and despatch the vinyl, complete with personalised letter and instruction sheet to selected stores in time for the seasonal promotion to start. The vinyl need to be applied to Clogau’s specific cabinets and counter displays beautifully and provide a hint of seasonal je ne sais quoi. The Birch team always enjoy seeing what designs the Clogau studio will create each season.
Valentine’s day is the perfect time of year for Clogau’s sales so it’s vital we get it right!
Clogau supplied Birch with the artwork for their seasonal promotion and you guessed it, the Valentine’s Day seasonal artwork mostly contains hearts and the colour pink! This year Clogau sent a 3D effect hanging paper heart design with different hues of pink, reminding the Birch team very much of the Pantone colour of the year Viva Magenta!
We always need to ensure the vinyl has an easy application (as this is done in store by the retail team, not visual merchandisers), and the vinyl grip must be smooth and optically clear to provide a seamless finish on the glass displays for 96 Clogau stores/stockists across the country. Alongside this, we also provided large window vinyl for a select few stores, which complemented the promo.
Another successful Valentine’s print promotion for Clogau this year. Head office are left free to concentrate on other marketing projects, knowing that the stores will have received everything they need and will be radiating a flawlessly romantic feel ahead of the big day on the 14th of February 2023.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite - CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis - Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian - Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison - Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming - MD Acuitis UK