Colour is just a colour, right? Black is black and white is white, isn’t it? Not quite. Those of us in the print world...
The complex world of colour consistency
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Design
How do different materials affect colour?
Paper Paper is a porous material so it absorbs ink quickly and can result in a more muted or subdued colour. Every...
Hot Pink or Viva Magenta?
Last year the Pantone Colour of the Year was Very Peri 17-3938. This year it's Viva Magenta 18-1750. Some of you...
What does creativity mean to us?
On National Creativity Day, we’re asking what it means to be creative. Creativity is often associated with the artists...
Optimise your hashtags for social media success
Hashtags consist of a # sign followed by a keyword/phrase. They are used on social media platforms to collate all...
A quick guide to Pantone colours for Marketing Designers
Consistency in colour for most strong brands is critical. Visual memory is usually what you will recall well, so a...
How to generate marketing ideas with these 10 hacks
Marketers are often under a substantial amount of pressure to keep coming up with creative ideas in order to attract...