The hospitality industry exists for us to have fun, to indulge in, make memories, pursue hobbies, and bring a sense of happiness to our lives, so what determines a magical experience over a mediocre one? Printed materials play a crucial role. Not only do they help to advertise businesses to potential customers, but they also contribute to creating a memorable experience for guests.
Aside from promoting products or services, printed items serve as branding tools that reflect the identity and values of a business. From branded stationery like letterheads and promotional flyers, to take-out menus and loyalty cards, these printed materials communicate professionalism and attention to detail.
First impressions count
First impressions really do count, and from the moment a customer steps into a venue they should feel the urge to live and breathe the brand. That’s why it’s so important to utilise branded print on reception desks to full effect, from strut cards, table talkers and tent cards, to brochures, postcards, rack cards, and venue site maps.
From the entrance to the in-room experience, there are endless opportunities for print materials. One essential item that all accommodation venues require are door hangers. These simple yet effective signs deliver personalised messages directly to their guests’ doors. From advertising housekeeping services to informing guests about laundry options or room service availability, door hangers play a crucial role in ensuring that customers are aware of all the services and amenities offered by the hotel.
By utilising door hangers effectively, hotels can improve guest satisfaction levels and encourage repeat visits through targeted marketing strategies right at their customers’ doorstep.
Personalised print
Personalised amenities such as key card holders and in-room welcome packs can leave a lasting impression on guests and make them feel valued and special during their stay. Investing in well designed, quality print is a strategic way to attract new customers, keep existing ones engaged, and ultimately enhance the overall guest experience.
From accommodation and property directories, guest instructions, and surveys, to useful promotional products like pens and notebooks, businesses should make sure no stone is left unturned. Brands who use print to full effect will keep a customer’s experience alive well beyond their visit.
The same goes for corporate event spaces and dining. By consistently capturing their brand through print materials, including menus, table tents, mats, tablecloths, and coasters, businesses will elevate their brand and customer experience.
Don’t forget that seasonal or resort specific offerings can also be maximised through print. For example, a beach resort can cater to families by offering custom beach balls, postcards, magnets, or spa literature.
Signage
In the hospitality industry, internal and external signage are imperative for effective communication with customers, enhancing the guest experience and reinforcing a strong brand identity.
Panels, roller banners, and pavement signs serve as wayfinding tools to guide guests to various areas within a hotel or restaurant. They also help in conveying important information about services offered or special promotions being held on-site. In addition, signage functions as marketing tools by attracting potential customers passing by or entering the premises.
Promotional products
Promotional products are a powerful and cost-effective tool for boosting brand recognition and loyalty. Whether it’s custom pens distributed at a trade show or notepads included in correspondence, these items keep brand’s visible and help to reinforce brand identity in a subtle yet effective way. This consistent exposure helps to solidify the connection between a brand and their customer, making them more likely to remember and choose that venue over a competitor.
These materials not only help in attracting new customers but also in retaining existing ones. With eye-catching designs and informative content, marketing materials will effectively communicate a brand’s unique selling points and values, helping them to stand out in a crowded market. Remember, when it comes to marketing collateral, quality matters. So, take the time to design impactful banners, signs, flyers, and brochures that will leave a lasting impression.
Branded uniforms
When it comes to creating a lasting impression, appearance is key, especially in the hospitality industry. That’s why investing in high-quality, branded uniforms for team members can make a significant impact on how a brand is perceived by customers.
A well-designed and well-made branded polo shirt or work outfit for example an apron, not only makes employees look professional and trustworthy but also helps them stand out and be easily recognisable to customers. This not only enhances the overall image of a brand but helps to instil a sense of confidence and trustworthiness in the minds of consumers.
Office stationery & company forms
Whilst digital dominates many aspects of communication, office stationery still plays a crucial role in the day-to-day operations of the hospitality industry. Whether it’s quickly jotting down important notes on a sticky note, sending out official correspondence on a company letterhead to customers or staff members, or organising paperwork with colourful folders and binders, office stationery is useful for maintaining organisation and efficiency.
There can be downsides to being fully reliant on digital communications, and this is where technology and print can work in conjunction. For example, printed menus can sometimes wear quickly (dependent on the spec) and often need reprinting regularly to accommodate menu changes, so a sign with a QR code directing a customer to a menu on the website could be a more practical solution.
Furthermore, office stationery can be used as a powerful tool for brand identity. The design elements and branding included on items like pens, notebooks, or even custom-made paper weights can help to reinforce a company’s brand image every time they are seen or used. Investing in high-quality office stationery shows attention to detail and care for the small touches that can make a big impact on how a business is perceived by others.
When it comes to company forms, having them readily available and easily accessible is sometimes essential for a business to run smoothly. While many businesses can print out their forms as needed, there are some documents that need to be pre-printed and ready to always use. These documents can help prevent any legal liability issues by ensuring that all necessary information is properly recorded.
Whether it’s a maintenance order for repairs, a purchase requisition for inventory, an invoice for services rendered, or an NCR receipt pad for customer transactions, having these forms on hand can streamline operations and improve efficiency.
The diverse nature of the hospitality industry provides loads of opportunities for branded print. Let’s chat!
