POS Design

For a complete solution to effective point of sale (POS) design, choose Birch.

Whether you’re a retailer, entertainment enterprise, or healthcare company, we’re dedicated to helping businesses from all sectors to connect with their customers and drive real results.

Looking for POS design services to enhance your brand? Arrange a consultation with Birch today on 0115 951 2468 or complete a contact form to discuss your requirements.

Bespoke Point of Sale Design Services

With over four decades of invaluable experience in the POS design industry, you can trust our team to handle every stage of the POS design and fulfilment process. This means you can avoid the logistical nightmare of managing multiple suppliers!

From taking the time to really understand your specific needs through to delivering the finished products, you’ll benefit from a professional and comprehensive service at every stage of the POS design process.

SPEAK TO OUR POS DESIGN TEAM

Why choose Birch as your POS design partner

Wondering why Birch should be your POS design partner? If you compare our team to all the other POS design companies in the UK, you’ll find that the difference is in our DNA!

Ethical

All our suppliers have been carefully vetted to ensure they meet our rigorous standards. We’re also dedicated to championing fair pricing for both our clients and suppliers – without compromising on the quality or longevity of your POS materials.

Collaborative

We work together with your marketing, procurement, and creative teams to deliver POS material that’s cohesive, impactful, and seamless. We also offer overspill support to help you meet tight deadlines or peak demands, but we won’t get in the way of your internal team!

Sustainable

Eager to meet your eco-conscious goals? We can recommend sustainable materials like recycled or carbon-offset options and help you to minimise waste by optimising print quantities and encouraging reusable designs.

Resourceful

With access to over 200 trusted suppliers and no in-house production restrictions, every POS design project is carefully allocated to the most suitable print partner. This ensures the best results without compromising on quality or imposing creativity restrictions.

Types of POS at Birch

DISCUSS OUR POS SERVICES

Internal and external posters
Window graphics and displays
Installation
Vinyl graphics
Freestanding displays (FSDU’s)
Counter displays
Tent cards

Totem displays
Bollard covers
Dumpbins
Hanging posters and signs
Display cubes
PVC banners
Bollard covers

Shelf-edge ticket strips/wobblers
Strut cards
Cardboard cutouts
Plinths
Showcards
Mini display units
A-boards

Our point of sale design process

Birch’s comprehensive approach to POS design offers a turnkey solution to in-store brand and product promotion. Learn more about how our process works.

Consult – We’ll ensure that your POS design needs are consistently met through our dedicated and ongoing partnership. We value your feedback and are dedicated to maintaining a strong relationship.

Design – Our extensive industry experience and diligent efforts help to drive high-quality products and accurate colour matches, ensuring your prints meet exact specifications.

You can trust your printed POS to meet the highest standards of quality and consistency, thanks to our rigorous 5-step Quality Assurance System.

Print fulfilment – Whether you need a single job or a full range of services, we can handle it all, providing more help than you might expect through open discussions.

Delivery – You can rest assured that you’ll receive high-quality service within reasonable deadlines, as we are transparent about what we can achieve and never compromise on quality.

CONTACT OUR POS TEAM

Sectors that can benefit from POS design

Our team has experience delivering high-quality POS design services to businesses of all sizes and industries.

Restaurants & Hotels

Trade Counters

Hearing Centres

Opticians

Garden Centres

Retail

Veterinary Clinics

Travel Agents

Entertainment Venues

Fitness centres and Gyms

Automotive

Pharmacies

Health & Beauty

Financial Services

Education

Find out what POS can do for your sector

POS Case Study

Our team produced and printed a wide variety of products ranging from point of sale products, signage and displays, to branded hand sanitiser units and stationery. Acuitis wanted a portfolio of stationery to complement their whole in-store experience and this included letterheads, compliment slips, business cards, customer appointment cards, social media cards and a range of promotional vouchers.

The new store looked great and was the perfect new addition to Acuitis’ existing London and Exeter stores. Colours were fresh and neutral and the spacious floorplan was an ideal area for the portfolio of print collateral produced by our team. The opening of Acuitis’ brand new store was a huge success and the Birch team were delighted to have been part of it all.

VIEW ALL CASE STUDIES

POS Testimonials

Lovely words from our customers…

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Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x

Alicia Kite – CEO / Founder

Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia xAlicia Kite – CEO / Founder

Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.

Andy Webb -Marketing Communications Manager

Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.Andy Webb -Marketing Communications Manager

Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.

Paul Lewis – Managing Director

Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.Paul Lewis – Managing Director

Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.

Brian – Managing Director

Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.Brian – Managing Director

I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.

Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.

Colin Hutchison – Founder and MD

I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.Colin Hutchison – Founder and MD

Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.

Steve Fleming – MD Acuitis UK

Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.Steve Fleming – MD Acuitis UK

Discuss your POS design requirements with our team

Whether you’re searching for a new POS designer or want to learn more about the benefits of using a POS design partner, we’d love to hear from you!

Speak to our team today to find out how our POS design services can get more eyes on your brand and products!

Alternatively, please fill out our convenient online contact form.

0115 951 2468
team@birchprint.co.uk

POS Design FAQs

View all FAQ's

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What is POS design and how does it work?

Point of sale design (POS design) refers to the development and delivery a wide range of promotional materials that are specially designed to draw attention to an in-store product or brand. This can include everything from cardboard cutouts to counter displays, vinyl graphics, and display cubes.

With the right POS design, you can increase sales, boost customer engagement, and drive that all-important brand recognition. By carefully considering your product, budget, and desired location, Birch Print can recommend the most eye-catching approach and strategic placement to maximise customer attention.

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What are the benefits of bespoke POS design?

Standing out from the crowd in such a competitive market is key to encouraging your target audience to convert. Birch Print helps you streamline your space with high-quality, functional POS materials that are bespoke to your specific needs, ultimately enhancing the customer experience and driving sales.

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How much does POS design cost?

Costs vary based on factors like material type, quantity, size, and printing technique. Please contact our helpful team for some bespoke costs.

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Can Birch Print work with businesses of all sizes?

Regardless of your size or sector, our professional team are eager to help you win more in-store purchases. With Birch Print, you only need one trusted partner for all your POS needs - saving you time, hassle, and the risk of inconsistent quality.

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What is Birch Print’s Quality Assurance System?

Our Quality Assurance System ensures all our POS materials meet the highest standards of quality and consistency. They go through a rigorous 5-step process which catches any mistakes, no matter how small, early. This helps to avoid costly reprints and ensure your POS is delivered right the first time.

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What are the dangers of having poor POS design?

Missed sales, lost customer interest, and weak brand presence can all be unwanted, but direct results of a poor, rushed, or cluttered POS design. An experienced POS designer, like Birch Print, will ensure you avoid these POS design pitfalls, ensuring your messaging hits it marks every time.

All POS materials delivered by Birch Print - whether floor graphics or FSDUs - help create a clear path to key products, increasing customer dwell time, and boosting conversion rates