Point-of-Sale Campaign Solutions
Challenge
Robert Morris, the creator and founder of William Morris London wanted to put together a kit for the Sales teams to give out to all of their customers as soon as restrictions were lifted. In addition, he also started selling PPE and came up with the phrase ‘Keep Calm and Stay Safe’. The campaign contained branded cotton bags, a vinyl label for a UV sanitiser, a Stockist sticker, plus a Back to Work mailing which included a brochure, letter & envelope etc.
Solution
Our biggest goal was to ensure consistent branding across various types of printed substrates. Due to the Covid pandemic, many William Morris staff members were on furlough which left the WM team very time constrained to complete proofing checks. In addition, their approved sanitiser supplier was also incredibly busy which made it a real challenge to liaise with them and complete tasks throughout the campaign. Despite all of the hurdles, the Birch team saved the day and made sure the project was done and dusted in preparation for the lifting of Covid restrictions.
Services & Products Used
Print Campaign Managment
Print & Print Management
Clothing & Promotional Products
Results
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Lovely words from our customers…
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
