According to one consumer study, nearly 100 per cent of people said they’re willing to go out of their way to get a promotional product. Promotional giveaways supply businesses with a powerful marketing tool that’s guaranteed to grab the attention of attendees and draw a crowd. Not only do these products help you to engage with potential customers, but they also increase your brand’s visibility and leave a lasting impression. Here, we’ll explore how, in the busy world of events, exhibitions, and trade shows, you can use promotional giveaways to stand out from the crowd.
What is a promotional giveaway?
Promotional giveaways are when businesses distribute branded items such as tote bags, hats, t-shirts, and pens for free to event attendees as a promotional marketing tactic.
These products usually include the brand’s logo, branded assets, and imagery or messaging to increase brand awareness, generate new leads and create a positive association with your company.
Do promotional giveaways work?
Promotional giveaways are so effective that a staggering 70 per cent of brands now consider promotional products mostly, or always, effective in achieving marketing goals.
There are countless studies that consistently demonstrate the effectiveness of promotional giveaways in increasing brand awareness, engagement and purchase behaviour.
One study showed 75 per cent of customers who receive branded merchandise are more likely to buy from you again.
Another study revealed that 75 per cent of consumers also stated they would buy from a company that gave them a promotional product rather than from a company they knew equally well but did not give them one.
People like to feel valued, and promotional giveaways help to create a sense of reciprocity and ensure customers feel appreciated, leading to increased engagement and brand loyalty.
Why are promotional giveaways important at events?
Using branded promotional products as part of your marketing strategy at events is vital for attracting attendees and enhancing your brand visibility in crowded spaces.
Each product, whether a branded pen or notepad, serves as a physical reminder of your brand and offers attendees a memorable moment that they will associate with your company.
On top of this, one of the biggest challenges companies face at events and exhibitions is initiating conversations, which is why giving away promotional products is so valuable.
Offering these items allows you to collect contact data and generate leads, which will boost sales in the long term.
Benefits of promotional giveaways at events
We’ve already discussed some key areas where your brand can benefit from promotional giveaways at events, but here, we’ve detailed three main benefits you will soon notice.
- Increased brand awareness: Each promotional product given to attendees helps to increase brand visibility and creates more long-term opportunities for exposure.
- Stand out from the competition: In crowded event spaces, standing out is vital, and using unique giveaways can set your brand apart from competitors.
- Positive associations: Giveaways that include functional and aesthetically pleasing products will always leave a positive, lasting impression on attendees.
How to do a promotional giveaway
Your event giveaway has the potential to be an effective marketing strategy, but you must consider the following.
Objective
Set clear goals for your giveaway and define what you hope to achieve, whether simply increasing brand awareness or actively generating leads.
Select your products
Choose promotional products that align with your brand and offer real value and functionality to attendees.
Design
Products should be customised with your brand’s logo, colours, and messaging to ensure attendees continue to recognise your brand long after the event.
Promotion
In the weeks and days leading up to the event, be sure to promote you’ll be giving away promotional products on your social media and through email marketing.
Follow up
After the event, use the collected contact information gathered from the giveaway to follow up with attendees and create personalised communication to boost sales.
What are good promotional giveaways?
The best products for promotional giveaways will ultimately depend on your target market.
For example, younger generations, who may be more environment-conscious, are likely to enjoy and appreciate items such as reusable water bottles and tote bags.
On the other hand, older generations may be drawn to functional products such as pens and desk accessories.
Here, we’ve detailed some of the most popular promotional giveaway products worth considering:
- Branded apparel such as t-shirts, tote bags and hats
- Office supplies such as pens, pencils and desk accessories
- Reusable water bottles, coffee flasks and mugs
- Tech such as USB drives, portable phone chargers and portable speakers
- Other customised merchandise, such as keychains, lanyards, eyewear, fidget spinners
If you want to stand out at your next event with a unique promotional giveaway, don’t hesitate to get in touch with us today at 0115 951 2468 or email us at team@birchprint.co.uk
