The art of gift wrapping

The ‘unboxing experience’

We’ve all been there, eagerly waiting for a parcel to be delivered so that we can try our new outfit on only to be disappointed when a battered cardboard box turns up containing a tatty plastic bag and a creased outfit spilling out.

The whole ‘unboxing experience’ is a fundamental part of the buying process because it leaves a strong lasting impression on customers and helps to increase repeat orders. Not only that, but it also strengthens brand authority and raises the chances of receiving good quality, useful business reviews, helping to increase sales.

The ‘unboxing experience’ doubles in effectiveness at Christmas time! Opening beautifully wrapped gifts sitting under a twinkly tree is one of the most memorable and exciting moments of the festive season. The build-up to the big day, the first glimpse on Christmas morning, and the anticipation around what’s inside each of the wonderfully wrapped gifts is second to none for many!

Elevate the simple act of giving

Gift wrapping is an exquisite art form that elevates the simple act of giving into a memorable and heartfelt experience. It often begins with a thoughtful selection of paper, ribbons, and embellishments that reflect not only the occasion but also the personality of the recipient.

The meticulous process of folding, cutting, and securing every corner showcases craftsmanship and attention to detail, while layers of textures—from crisp or glossy surfaces to soft fabrics—create a tantalising tactile experience. This creative endeavour transforms an ordinary gift into a piece of art that excites and captivates before it’s even unwrapped.

When recipients encounter meticulously wrapped gifts, their excitement often doubles—not only are they looking forward to what lies within, but they are also charmed by the enchanting presentation. Personal touches such as handwritten labels or unique trinkets can further enhance this artistry by conveying thoughtfulness and emotion and transform a mediocre gift into something completely memorable.

Memorable material choices

Choosing the right materials is the first vital step in mastering the art of gift wrapping. The paper you select plays a significant role in the overall presentation, so for some brands, it’s essential to opt for high-quality wrapping paper that aligns with the occasion at hand.

In contrast, sustainable gift wrap is high on the agenda for many eco-friendly brands. Kraft paper, gift bags and hessian ribbon are some of the materials of choice for brands requiring a more natural, sustainable option, and they look equally as stunning under a bright tree!

It’s all in the box!

In addition to wrapping paper, incorporating sturdy gift boxes into your gifting strategy is crucial, especially for irregularly shaped or fragile items. Placing a delicate gift inside a robust box safeguards it during transit and simplifies the wrapping process itself, ensuring everything stays secure and neatly packaged.

Gift boxes come in various sizes and designs, allowing you to choose one that complements your chosen wrapping paper seamlessly. Together, quality wrapping paper and well-chosen gift boxes create an impressive first impression that heightens anticipation for what lies within, showcasing both thoughtfulness and creativity in your gift-giving approach.

Don’t forget the classic greetings card

The festive season presents a pivotal opportunity to enhance customer engagement and drive sales during one of the most lucrative times of the year.

Not only is gift-wrapping essential, so too are greetings cards. Combining well-crafted gift wrapping and beautifully branded cards creates a sense of luxury and attentiveness that resonates with customers. This “wow factor” not only delights recipients but also reinforces brand loyalty amongst staff and customers alike.

Physical greetings card will remain on the mantelpiece or office desk for the whole Christmas season, unlike an ecard which is quite fleeting; a click to open and read, then gone!

And finally, incorporating unique wrapping designs or greetings cards with customised messages allows businesses to create memorable experiences that last beyond the festive season, ultimately translating into strong customer relationships and increased sales opportunities throughout the year.

Experts in branded print

We’re experts in branded print so let us take care of your Christmassy bits and bobs this year. From branded gift wrap available in a diverse range of finishes, sophisticated tags, and greeting cards, to festive wine bottle bags and packaging options, we’ve done it all.

Why not include a personal festive design, or task us with the creative?

We’d love to help wherever we can, so call us on 0115 951 2468 or email [email protected]