According to a consumer survey conducted by Google, 80 per cent of consumers will go to the store when they have an item they need, or want, to buy immediately.
To grab their attention, and in turn generate revenue, retailers must create a compelling shopping experience.
One of the most significant influences on consumer purchases is point of sale design (POS design), which encompasses several elements that combine to captivate customers, increase sales, and strengthen brand awareness.
In this blog, we intend to explore everything you need to know about the concept of POS design.
What is meant by point of sale?
To understand point of sale design we must first define point of sale, which refers to the location within a retail store where a customer makes their final purchase at checkout.
It describes a critical juncture when a customer’s journey within the store becomes a transaction.
The checkout area represents a chance to influence consumer behaviour and impact how they view your brand. By using effective POS design, retailers can successfully leverage this opportunity to engage with the customer and highlight their key products and services.
There is much more to point of sale design than simply arranging products in the store and installing signs.
It’s a strategy that combines the store layout, aesthetics, and functionality of the space where customers part with their money.
The checkout queue area, the counter, and product displays are all part of a POS design strategy.
Well-designed POS materials not only enhance the shopping experience for your customer but also play a pivotal role in encouraging impulse purchases, upselling, and reinforcing your brand’s identity.
What is meant by point of sale display?
Point of sale display refers to the strategically placed products, promotions, and marketing materials around your checkout area.
The main goal of POS display is to instantly capture the attention of customers and entice them into making an additional impulse buy.
POS displays consist of everything from countertop displays, brochures, catalogues, flyers, floor stands, shelf talkers, hanging signs and more.
The aim is for them to be designed so that they draw the eye and communicate key information about products and services.
A well-executed POS display can prompt last-minute impulse buys. For example, a basket of wax melts on offer near the till in a candle shop can tempt shoppers to add an extra product to their basket.
What is an example of a point of sale promotion?
A point of sale promotion is another important marketing strategy that is typically implemented at the checkout counter to drive additional sales.
These promotions aim to create a sense of urgency and evoke excitement in customers.
A great example often used in retail settings is ‘Buy one, get one free’ (BOGOF) offers. Customers are encouraged to make a purchase because they instinctively feel that they are getting double for their money.
POS promotions can include everything from limited-time discounts, loyalty programs, bundle offers and exclusive deals.
Each of these promotions plays a part in increasing sales and revenue.
What is point of sale branding?
Point of sale branding refers to the key design elements that encompass your brand’s identity and values at the checkout counter.
This includes your brand colours, logos, visuals, and messaging, which all help to reinforce the idea of who you are.
POS branding is a strategic effort that creates a streamlined and memorable brand experience for customers from the moment they enter your store to the moment they reach the checkout.
If you create effective POS branding, your customers will leave your premises with a strong idea of who your brand is, which can result in repeat visits and positive word of mouth.
Speak to our team about POS design today
Point of sale design has been proven to be an incredibly effective marketing tool for businesses around the world, and for more than 30 years we have assisted customers with best-in-class Point of Sale Printing & Design.
If you are interested in learning more about how you can implement point of sale marketing in your business, don’t hesitate to get in touch with our team today to discuss how we can help.
Call us by dialling 0115 951 2468, or send an email to team@birchprint.co.uk
